This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by MAY, R. A. B. Search for Related Content Social Bookmarking                         What's this?

TAVERN CULTURE AND TELEVISION VIEWING

The Influence of Local Viewing Culture on Patrons' Reception of Television Programs

This article is concerned with the relationship between tavern culture and television viewing. The author explores this relationship using ethnographic data collected during fieldwork in an African American neighborhood tavern in Chicago. The author argues that patrons (1) personalize thematic content from television, (2) develop parasocial relationships that facilitate shared group interaction, and (3) challenge and evaluate media information as a way of reflecting on their own moral positions. Patrons use television content to formulate and maintain personal identities, to develop relationships, to maintain traditional notions of masculinity, and to uphold normative standards of face-to-face interaction in the tavern.

Journal of Contemporary Ethnography, Vol. 28, No. 1, 69-99 (1999)
DOI: 10.1177/089124199129023370


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?