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Journal of Contemporary Ethnography
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Examining the Virtual Subculture of Johns

Kristie R. Blevins

University of North Carolina at Charlotte, NC, krblevin{at}uncc.edu

Thomas J. Holt

Michigan State University, East Lansing, MI

The growth of the Internet and computer-mediated communications has enabled the formation of a variety of deviant subcultures online, particularly among sexual deviants.This qualitative study examines the subculture of the male heterosexual clients of sex workers by exploring their argot. Using a sample of posts from Web forums in ten U.S. cities, this study identifies three subcultural norms that structure beliefs and attitudes about sex work among johns: experience, commodification, and sexuality. The influence of computer-mediated communications on the formation of subcultures and argot are explored as well.

Key Words: computer-mediated communications • sex workers • argot • johns • prostitution • deviant subculture

Journal of Contemporary Ethnography, Vol. 38, No. 5, 619-648 (2009)
DOI: 10.1177/0891241609342239
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